John Lewis ditches traditional Christmas ad for Elton John biopic

John Lewis ditches traditional Christmas ad for Elton John biopic

John Lewis had declined to confirm or deny the Mail on Sunday report earlier this year that stated the ad would feature John playing piano.

It's here. John Lewis have launched their 2018 Christmas advertising campaign, The Boy And The Piano.

The clip features legendary musician Elton John and his iconic song Your Song.

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"The Boy and The Piano" shows John in present day, and then travels back in time through all of the musical moments of his life.

After much anticipation, the 2018 John Lewis Christmas advert is here and it's going to give you ALL THE FEELS.

The reaction to the ad have been mixed.

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Instead, the ad reverses the order of events and comes to focus on the moment young Elton first sat down to play his grandmother's piano.

The cost of this year's ad campaign is thought to be about £7 million, with Elton receiving a six-figure fee.

Which is why John Lewis' annual yuletide offering is also the most heavily-guarded secret in the biz, with the store taking extraordinary measures to make sure even the slightest details aren't leaked to the press; although, this year some Scrooge spilled all about Sir Elton John's appearance way back in September.

Beyond the via, John Lewis says this will be its "most ambitious" experiential Christmas campaign to-date, with customers able to experience the ad themselves in its Oxford Street store.

Last year's John Lewis Christmas ad focused on the tale of Moz the Monster who lived under the bed of seven-year-old boy Joe. Especially for fans of the legendary Elton John.

"Fantasy bio-pic" Rocketman, starring Taron Egerton as Elton John, hits Kiwi cinemas in May, 2019.

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