Steph Curry tells Under Armour to market his shoes to girls

Steph Curry tells Under Armour to market his shoes to girls

Last week, 9-year-old Riley Morrison wrote a letter to the Golden State Warriors player asking the star why his Under Armour basketball sneakers, the Curry 5s, are only available in men's and boys' sizes, not in girls'.

Golden State head coach Steve Kerr told the media on Wednesday that Steph Curry will return to action Saturday when the Warriors face the Pistons in Detroit.

Stephen Curry is one of the most popular National Basketball Association players on the planet right now, but one nine-year-old girl had a bone to pick with him recently.

In an unexpected twist, Curry not only responded, but sent Riley a pair of the coveted kicks, extended her a future invitation and got UA to change the sizing designation on the site; making the shoes more inclusive for all of his fans, regardless of gender.

Image under armour
Image under armour

Well, Curry wrote back, and the response was great.

Despite the clear desire to go out of his way to address this fan, the "mistake" of mislabeling smaller sizes is not actually true, as several retailers like Foot Locker, Finish Line, and the popular Eastbay have no semblance of women's shoes from the Curry signature line.

As of Thursday afternoon, Under Armour's website added a girls section for its Curry footwear. "We are correcting this now!" he said.

On top of that, Curry said that he has something special in the works for International Women's Day and wants Riley to celebrate with him. She's about to start a new basketball season and wanted to wear the three-time NBA champion's Under Armour Curry 5 sneakers. "But plan to be in Oakland that night!"

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